Pooh Shiesty & K Carbon Link Up for Hard-Hitting Visual "New One"

Memphis rap has been on an undeniable run over the last several years, and collaborations between the city's most recognizable voices continue to push that momentum forward. The official video for "New One" brings together Pooh Shiesty and K Carbon, two artists who each represent different facets of Memphis' evolving hip-hop landscape.

Pooh Shiesty established himself as one of the breakout names in the new wave of Memphis rap, gaining national attention through his work with 1017 Records and a string of releases that showcased his aggressive delivery and unmistakable Southern drawl. His presence on a track immediately signals raw energy, and that's exactly what listeners expect when his name is attached to a project.

K Carbon, meanwhile, has been carving out her own lane with a no-nonsense style that fits naturally alongside the harder edge of Memphis production. Her ability to hold her own on tracks with established names has made her one to watch, and pairing her with Shiesty on "New One" feels like a natural extension of the city's collaborative spirit.

The video itself leans into the aesthetic that fans of Memphis rap have come to embrace — straightforward, street-rooted visuals that let the energy of the performance take center stage. There's no need for overproduction when the chemistry between the artists and the punch of the beat do the heavy lifting. The visual treatment matches the tone of the record, keeping the focus squarely on the music and the personalities behind it.

What stands out about "New One" is how it reflects the current state of Memphis rap, where artists across different tiers of recognition are still willing to link up and showcase regional pride. Tracks like this serve as a reminder that the city's rap scene operates as a community first, with shared production styles, overlapping fanbases, and a collective chip on its shoulder.

For listeners who have been following Pooh Shiesty's trajectory or keeping tabs on K Carbon's rise, "New One" is a worthwhile addition to the catalog. It's the kind of release that may not need a massive rollout to make an impact — the names involved and the authenticity of the collaboration speak for themselves. Whether it becomes a defining moment for either artist remains to be seen, but it firmly reinforces what Memphis rap does best: unfiltered, street-driven music that doesn't compromise for outside expectations.